SUPIMA™ vs. Egyptian cotton — what's the difference?Updated an hour ago

"Egyptian cotton" on a label is a geographic descriptor, not a quality guarantee — some Egyptian cotton is extra-long-staple, but much of it isn't. SUPIMA™ is a protected, licensed name for American-grown extra-long-staple cotton, with strict verification, so you know you're getting long, fine fibers every time.

In practice: softer hand from day one, stronger yarns that hold their shape, richer colors that stay true longer, and less surface pilling over time.