Are your pieces ethically and sustainably made?Updated an hour ago

Yes — sustainability and responsible sourcing are built into how we choose every fiber and every partner.

We start with natural fibers (cashmere, cotton, linen, silk, wool, alpaca) and work with mills and supply chains that meet our standards for craftsmanship, traceability, and responsible practice. Our cashmere yarn is sourced from spinners certified to the Good Cashmere Standard, which sets criteria for animal welfare, environmental responsibility, and fair labor for cashmere goat farmers.

We also build for longevity. The most sustainable garment is the one you wear for years rather than seasons — and that's the standard every Pura piece is designed to meet.

For more, visit our Sustainability page.