General Questions
General information about Pura Cashmere and using our site
How do I get in touch with customer service?
We're happy to help. The best ways to reach us are email or live chat — both routed directly to our team. Email: [email protected] Live chat: Tap the...
Do you have a physical store?
We don't operate our own retail locations — Pura is primarily an online brand. But we partner with select retailers across the country who carry our pieces,...
Who is Pura Cashmere?
Pura Cashmere is a brand built on a simple belief: what really matters in a wardrobe is how a piece feels, how it's made, and what lasts. We design pieces...
Who is the founder?
Pura was founded by Maria Knight. Maria grew up in Sevilla, Spain, surrounded by women who understood the value of making things well — a grandmother who...
Where is Pura Cashmere based?
Our studio and team are based in Perrysburg, Ohio. Our pieces are made in partnership with skilled manufacturers around the world — the right material made...
What does "What Really Matters" mean as a brand philosophy?
It's the line we return to in every decision we make. We believe what really matters is how a piece feels, how it's made, and what lasts. Not what's new...
Do you still focus on cashmere, or have you moved beyond it?
Cashmere is still the heart of what we do — it's where we began and it remains our signature. We've also expanded thoughtfully into other natural fibers:...
How can press or media get in touch?
For press, media, and editorial inquiries — including interview requests with our founder, brand assets, or high-resolution imagery — please reach out at...
Are you on social media?
Yes — we'd love to have you. Follow along and share how you wear yours: Instagram: @puracashmere Facebook: Pura Cashmere Threads: @puracashmere Pinterest:...
What's next for Pura?
We're growing. After years grounded in a single material, our collection has evolved — and soon, our name will reflect that next chapter. We'll share more...
What are your customer service hours?
Our team is available for live chat Monday through Friday, 9 AM – 5 PM Eastern Time, excluding U.S. holidays. For email, we monitor and respond seven days a...
How quickly will I hear back?
We do our best to respond to all customer inquiries within 24 hours, including weekends — and most often much sooner. During peak seasons (holidays, major...
Do you offer live chat?
Yes — tap the chat bubble at the bottom right of any page to start a conversation. During business hours (Monday-Friday, 9 AM – 5 PM ET), a member of our...
What's the best way to reach you for each type of question?
Orders, returns, exchanges and product questions go to [email protected] or live chat; wholesale, press, partnerships and careers each have their own address.
What information should I include when I reach out?
The more context you provide, the faster we can help. When emailing or messaging us, please include: Your order number (if your question is about a specific...
Where are you located?
Our studio and team are based in Perrysburg, Ohio. Our pieces are made in partnership with skilled manufacturers around the world. We don't operate our own...